Pretty Packages

I've mentioned before that I am a complete sucker for packaging, especially when it comes to making wine selections, but it certainly holds true for food items, ok, pretty much all items, as well. Present me with a product that has a lovely package design, and I will likely want to purchase it.

As I said yesterday, Louise Fili's website is full of beautiful work, and what follows are some of my favorite pieces from their packaging portfolio.

Irving Farm

Bella Cucina

El Paso Chile Co.

El Paso Chile Co. for Williams-Sonoma

For the love of {Plaid}- Part 5

For now, here's one more look at Hatch's work (previously mentioned here and here.)

Perhaps it's because I've found myself a little infatuated with plaid (Part 1, Part 2, Part 3, and Part 4,) but I love Hatch's branding and design for their client, MacLean Winery.

Craig MacLean, the founder of the winery, wanted to reflect his Scottish heritage in his brand, and Hatch incorporated elements of his family crest and tartan into their concept for MacLean Winery.


Their wine, with its festive red plaid design, looks like something I would love to break open for the holidays!

Hatch Design

Here is another example of product design and branding by Hatch, and, once again, I am smitten with their work.


On their website, they had this to say about their branding concept for this client-

"The Michael Austin Winery was started by two long-time friends, whose middle names are "Michael" and "Austin." Rather than pretend Michael Austin actually exists, we invented stories about a character (loosely inspired by the two founders' lives) for each label. "Bad Habit" refers to how the two men met in a catholic high school, "High Flyer" because one of them flies small airplanes, etc."





While I love each label, I think my most favorite is "High Flyer." It probably has something to do with my first "to-do" listed here.

You can read the accompanying stories for each label on Hatch's website, and you should because they are quite entertaining.

Charmed, I'm sure

Have I mentioned yet that I am a complete sucker for packaging and product design? Well, I am. So much so, my wine selections are often swayed by a pretty label- and, man, there some amazing wine bottle designs out there!

When I spotted this bottle at The Dieline, I immediately decided I'd love to serve this wine at a Halloween party. It seems perfect, not in a spooky, ghoulish way, but in a magical, Bewitched sort of style. And I would happily serve it along side these.

The entire product line of JAQK Cellars, branded and owned by Joel Templin and Katie Jain of San Fransisco based Hatch, is equally as lovely. Check it out; you might be completely Charmed. I certainly am.